Now more than ever, the go-to-market landscape is constantly shifting, meaning what’s true today may not be tomorrow. This is especially true with regards to contacts, and the data points that comprise them such as title, phone number, etc.

The reality is, job and title changes happen often, and those changes aren’t always made immediately available. With that, there will inevitably be cases when what you see in Backstory isn’t the most up-to-date information.

Now, Backstory has introduced the ability to directly update a contact’s information in the web application to what’s most up-to-date and accurate, and correctly formatted.
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Backstory receives data about contacts from a number of human and automated sources. In determining what data is most reliable, human sources are typically ranked among the most trusted. With that, when an edit is made to a contact’s information via the web application, it will automatically supersede any data that came before it.

Although the change is captured instantly, it can take up to 24 hours for this new title or phone number to be registered and propagated into Backstory.

The process for editing a contact’s information is incredibly easy. To get started, simply hover over a contact’s name in the Activity Feed section of any of the aforementioned pages. From there, click the vertical three dots in the top-right corner of the contact's information card, and click Edit Information.

This will prompt the edit screen, where you can directly input the new value for the contact’s title, or phone number.

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Need help? Reach out any time to support@backstory.ai.