One of the benefits that Backstory brings to marketing teams is contact creation. Backstory automatically creates contacts in Salesforce based on who your sales team is engaged with via email or meetings.

Marketing managers can leverage these high-value contacts for a variety of web retargeting or engagement campaigns. However, it is your marketing organization’s responsibility to understand and operate within the anti-spam regulations of each region they interact with prospects in.

Here are some helpful resources to guide your team in the right direction in regards to North-American and European anti-spam regulations.

CAN-SPAM Act: A Compliance Guide for Business

Canada’s Anti-Spam Legislation

Marketing and advertising: the law (UK)

Be ready for new email marketing anti-spam and GDPR laws in your country

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Feel free to reach out to support@backstory.ai if you have any questions about email marketing campaigns and regulations.