The Backstory: You reach out to a prospect on LinkedIn, but that conversation never shows up in your engagement history because it happened outside your CRM and Backstory. Rather than piecing together deal activity from memory, you use the LinkedIn Sales Navigator Integration to pull logged LinkedIn messages and InMails into Backstory automatically. This gives your team a complete view of customer engagement across every channel.
The LinkedIn Sales Navigator Integration allows Backstory to pull LinkedIn messages, including InMails and direct messages, directly from your CRM. Once ingested, these activities appear in Backstory alongside your other engagement data, giving your team a more complete picture of customer engagement. This integration requires your CRM to already be connected to LinkedIn Sales Navigator, since Backstory does not connect to LinkedIn directly.
Enable the LinkedIn Sales Navigator Integration
Complete these two steps to enable the integration.
Verify that your CRM is connected to LinkedIn Sales Navigator. You can confirm this in your LinkedIn Sales Navigator settings.
Contact your Customer Success Manager or email support@backstory.ai to request that LinkedIn message ingestion be enabled for your account.
Log LinkedIn Messages in Your CRM
Before sending a business relevant message in LinkedIn, check the Log to CRM checkbox. Once logged, Backstory will ingest the message as an activity automatically.
Note: Backstory only ingests the logged LinkedIn activities of active Backstory users.
Frequently Asked Questions
Do my personal LinkedIn InMails get sent to Backstory?
No. Only messages and InMails sent through the Sales Navigator interface and logged to your CRM are ingested. Backstory pulls activities from your CRM, not from LinkedIn directly.
Are LinkedIn activities included in the Backstory Engagement Level calculation?
Not currently. LinkedIn activities are not factored into the Engagement Level calculation, though this is planned for a future update.
Can Backstory integrate directly with LinkedIn Sales Navigator without a CRM?
No. A direct integration is not currently supported. Your CRM must be connected to LinkedIn Sales Navigator first, since Backstory sources LinkedIn activities from your CRM.
Where do LinkedIn activities show up once they are ingested?
LinkedIn activities appear in Backstory as a "Messaging" activity type, both on account and contact 360 pages and in Engagement Dashboards.
Will Backstory re-match LinkedIn activities to different records?
No. Activities pulled from your CRM use the existing CRM record link as the match result and are not re-matched by Backstory. In most cases, LinkedIn activities are not matched to Opportunities.
I do not see the Log to CRM checkbox in LinkedIn Sales Navigator. What should I do?
Confirm that LinkedIn Sales Navigator is properly connected to your CRM. If the checkbox still does not appear, contact your Customer Success Manager.
Need Help?
Contact your Customer Success Manager or support@backstory.ai.