The Enriched Contacts API returns data in the following schema:
Field | Format | Description |
first_name | String | First name of the contact |
last_name | String | Last name of the contact |
String | (Business) email address for the contact | |
phone | String | Phone number for the contact |
job_title | String | Job title of the contact |
department | String | Backstory-classified department for the contact’s job title |
seniority | String | Backstory-classified seniority for the contact’s job title |
country | String | People-ai-derived country for the contact |
state | String | People-ai-derived state for the contact (U.S. states only) |
account_name | String | Name for the contact’s account |
account_type | String | Account type for the contact’s account |
account_domain | String | Domain for the contact’s account (e.g., “backstory”) |
account_crm_id | String | Unique CRM identifier for the contact’s account |
source_peopleai_id | String | Unique Backstory identifier for the originating user |
response_activity_id | String | Unique identifier for the contact’s first response taken from the source system |
source_email | String | Email address for the originating user |
from_cc | Boolean | Boolean indicating whether or not the contact was created from a CC |
total_inbound | Integer | The total number of inbound emails from the contact |
total_inbound_30d | Integer | The total number of inbound emails from the contact in the last 30 days |
total_outbound | Integer | The total number of outbound emails to the contact |
total_outbound_30d | Integer | The total number of outbound emails to the contact in the last 30 days |
total_meetings | Integer | The total number of meetings in which the contact was included |
total_meetings_30d | Integer | The total number of meetings in which the contact was included in the last 30 days |
total_time_spent | Integer | The time spent on all activities involving the contact in seconds |
total_time_spent_30d | Integer | The time spent on all activities involving the contact in seconds in the last 30 days |
first_inbound_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time of the contact’s first inbound activity |
last_inbound_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time of the contact’s last inbound activity |
first_outbound_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time of the first outbound activity to the contact |
last_outbound_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time of the last outbound activity to the contact |
last_engaged_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time that the contact was last engaged |
first_upcoming_meeting_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time of the next upcoming meeting with the contact |
first_engaged_time | yyyy-MM-ddTHH:mm:ssZ (UTC) | The time the contact was |
engagement_level | Integer | A numerical representation of sales engagement that is based on activities captured by Backstory. |
inbound_outbound_ratio | Float | Ratio between inbound and outbound emails (inbound/outbound) |
received_reply | Boolean | Boolean indicating |
upcoming_meeting | Boolean | Boolean indicating |
total_emails | Integer | Total number of inbound and outbound emails |
total_emails_30d | Integer | Total number of inbound and outbound emails in the last 30 days |
is_sourced_by_people_ai | Boolean | Indicator of contacts and contact candidates sourced by Backstory |
crm_id | String | The CRM ID of the existing contact or lead that was enriched by Backstory |
Need help? Drop us a line at support@backstory.ai.